Real problem in what we think I love in terms of alert mechanisms and rules engine that we need to have a conversation now forward we think you really start to differentiate when you talk about analytics and business analytics how do you know what the  addium opportunity in your business is if you're running well let's just take the quality control processes how do I know when I process is in control how do I know what my quality is forecasting once I know what my opportunity is how do I look to make sure I can have a good delivery Mustafa chin actually understand my opportunity how many red shirts do I think I can sell after state meets girl on and what's the risk after that I won’t be able to sail at Carolina Beach State and lath once again had a wee optimize for efficiency so here's my pitch if you want to answer the questions the business understand the three market dynamics you want to be able to drive the business forward yes as how we learn to answer his questions think about it if we top the Diva and the business .

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