Turns out the name pretty much says it all. Its a milky jelly face wash. The cleansers consistency is jelly and the color is milky. What the name doesnt tell you is Dermavix that the conditioning properties are legit. This face wash is super soft and gentle. Its closer to a cleansing balm than a wash mostly because its very rich in moisture and there is no lather when you wash. You can massage on to damp or dry skin again like a balm.