Strategies of makeup: when wrinkles appear, concealer can hardly be used, since it will only make them even more obvious. Try to draw attention to other areas of the face, applying small dots of light cream in internal corner of the eyes and cheekbones. Central Heterochromia In terms of eye shadow and eyeliner, choose mate options. As you age elastin production slows; it is responsible for collagen forming. Also, the layer of fat under the skin of the face is thinner and all these changes lead to wrinkles. Although it is something that seems to happen overnight, it happens in a long period that starts even at 20 years.