Lumineux Cream Skin creams are more popular because they are easy to apply specially when there is no need to remove the same immediately on applying. Skin creams are more in demand as moisturizers whereas lotions are in demand as cleansers and toners. Though toners are available in cream form too, lotions are preferred over creams. As far as cleansers are concerned, though both lotions and creams are in equal demand inclination seems to be towards lotions