A extremely successful method that many organizations have used is to create a brand-inside-a-brand, Stella Pop is a great example, Stella trim we created a fictitious brand of soda, you know Stella Pop. Complete with drinkable fountain soda with all the complete brand trimmings: custom bottle labels, six pack holders, coaster, small sample cups - the works. When we start a marketing or sales conversation, it all starts out with talking about the brand of sodas and the story behind creating it, it usually ends in lots of questions and client prospects smiling and laugh, all the while they hear our story without any of the pushy selling that took place in the last couple of centuries. If you develop a compelling brand story to illustrate your market data, products, services and commitment to excellence, the client are usually not far behind.

https://goldencondor.org/stella-trim