The dietary strategy involves eating six small meals a day which is believed to promote stable blood sugar and insulin levels. Small meals are also max trim keto believed to be easier to digest and assimilate than three larger meals.Bodybuilder and entrepreneur Bill Phillips was the founder of Muscle Media 2000 magazine and later acquired the ESA supplement company. He is perhaps most known for authoring the book Body for Life: 12 Weeks to Mental and Physical Strength. In this book he outlines a workout strategy and dietary strategy to transform one's body.