Perseverance can not be taught. Some people quit at the first sign of trouble. Edison tested over 1000 versions of the light bulb before he perfected his invention. Kurt Warner would not listen to the Magnum 4d live experts telling to get on with his life's work and that work would not include football. He made his own luck through work, sweat, sacrifice and perseverance.Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

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