Handmade leather a journals a high at hand made leather journals for people who document your travel experiences or a cigar journals for people who smoke maxman power cigars n and document their experience with different cars or wine journals um you know those are just a few that that come to mind getting used in markets from beekeeping to Dog Training as if you own consulting business is perfect the final people to different I'll levels of your up your offer um it’s also perfect by the way if you only saw one product okay there to variations and how you can think about this %uh one variation is you've got eight number different products in your you know on the shelf in your product pantry so to speak and you want to figure out what product makes the most sense for any particular prospect that's what.