Higher Penetration More than 60% of India still lives in the rural areas. It is only OOH that can comprehensively target this population. Biofinite Due to infrastructural shortages, accurately targeting the Tier II and Tier III cities of India is impossible without using OOH. Considering the rate at which these cities are moving towards development, brands cannot afford to leave them out of their promotional campaigns. http://www.healthsupreviews.com/biofinite/