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Whether it is a holiday sale or a special event, using the pull up banners is a good strategic decision. The use of this medium helps your organization to stand out from the run-of-the-mill and not even overuse this marketing vehicle so as to overshadow the actual products. This is quite a potent tool which has to be used with proper caution and appropriate planning.Soft selling with banner displays Soft sell signifies indirect marketing. Many times the direct marketing strategies tend to alienate the consumers. They are put off by the profit motives, emphatic and overblown statements which reek of falsehood. Since these are quite a visually pleasing medium it is necessary to use them in an appropriate manner.